Digital exhibitions in public spaces provides access to a broad public. A digital presentation implies a novelty aspect, somewhat comparable to installations, although channeled through displays for half the artworks not ‘born digital’. Digitisation can present different exhibitions and contents. It is therefore dynamic as well as contemplative, paced and suitable to various publics, including those less inclined to seek or visit such art or cultural experiences.
In opposition to a planned visit of a museum, exhibition or festival experience, here the public may be having diner or drinks, checking in, waiting or walking. Some viewers might be captivated by the unusual or may simply be art lovers, but in most cases, engagements are motivated by the new experience, which sometimes stimulates interrogations.
Estimates indicate a very high outreach capacity. However the viewer’s interest might differ as they are various forms and quality of attention: